“But now that I think of it, there’s a joke in [Anna] about bourgeois art. This girl yells that she’s gonna make a painting and ‘sell it to Agnelli’ — the head of Fiat and literally the richest man in Italy — “for one million.” Even if this girl is ridiculing art, she’s ridiculing its monetization and not creativity itself, which, as you suggest, was a major component and outlet of expression of the Movement of ’77. They called it “l’arte dell’impegno” — the art of commitment. And in terms of counterculture, the ’70s in Italy wasn’t good communists wanting to renegotiate their labor contracts so they can go home to have lunch with their wives. These are people who are rejecting the entire logic of work, the whole order of society, and the space of rejection was filled with creativity and new kinds of expressions — I mean new to that era.”
Here’s the interview.